on the other hand, the technology's very exciting. neil: i looked at all the premier technology names of the day, microsoft, apple, and dell, andig premier names started in absolute awful economic environments. i mean, microsoft in the mid-70s, and same is said of dell, of apple, and yet they grew and thrived to be the giants they are of varying degrees today. >> yep. neil: what do you think is going on under the surface that guys like me in the mdia miss that as were pooing the general economy and technology, what are we missing? >> well, you know,my many decades of working with proctor d gamble prior to microsoft give me a clear answer to what you put on the table, namely, if you put a product in front of someone that's truly excited, clear benefits, easy to use, they know how to use it, let me tell you, you do create excitement. that's what the free enterprise systems about here in america, and the best products win, and right now, we got some exciting ones on that table. neil: so guys like you and roar, you know, visionaries, and